The incredible North Chain in the Karwendel Alps in Innsbruck, Austria

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If Vienna is the brains and cultural centre of Austria, then Innsbruck is its beating heart. The beauty, the atmosphere and thrills to be found here are purely Austrian. But don't pass up the opportunity to explore. With a hire car, Innsbruck can be yours.

Why go?

Unique is an overused word, but not when it comes to this superb Austrian city...

Innsbruck is a city nestled within a broad valley between rugged snow-capped mountains, right in the heart of the Tyrol region of eastern Austria. It's the perfect base from which to explore the breath-taking Austrian landscapes, dotted with picture-postcard villages.

Innsbruck is home to a terrific cultural scene. Museums and art galleries are brimming with famous paintings, and music fills the air each evening from the many hostelries that gleefully wait to refresh any weary wanderer. But, wherever you go in this ancient city, one thing is inescapable - the Nordkette Alps. Almost every vantage point, window, and street corner has a tremendous vista of wonderful mountains. And, during winter, those towering heights are the main reason why people flock to this part of the world.

But there's plenty more to attract visitors. Book Innsbruck car hire and you could be out in the wilderness enjoying some of the most spectacular views in Europe. You can enjoy the jaw-dropping architectural wonder of the Zaha Hadid funicular to transport you to the heights above Innsbruck all day long, but with car rental, Innsbruck  instantly becomes a base from which to see the rest of Tyrol.

Car hire in Innsbruck completes a winning formula, and obtaining cheap car hire is as simple as booking in advance. This has the added benefit of having your Innsbruck car hire waiting for you at the airport upon arrival. Alternatively, collect your vehicle from a location that might be more convenient to you in downtown Innsbruck. Use the TravelSupermarket search tool, and let us take the hassle out of finding the best deal on Innsbruck car hire.

Where to explore?

You've enjoyed the meandering streets of Innsbruck. Now it's time to see what the rest of Tyrol has to offer...

Within an hour of Innsbruck are six world class ski resorts, and several absolutely stunning tourist destinations such as the Kaunertal and Stubaier glaciers, and the Natterer and Lanser lakes. It is recommended to obtain the Innsbruck card upon arrival, which provides free access to all of the main attractions.

Patscherkofelbahn, a 20-minute drive from Innsbruck, is well worth a visit at any time of the year. During the winter months it is home to some of the fastest ski runs in Austria. In summer, however, the walks around the edges of the forests are stunning and make Innsbruck car hire worth it for the views alone. If hiking and biking are your things, drive up to the town of Mayrhofen, where outdoor pursuits are a way of life. The car journey is less than an hour.

For food lovers, a drive of a little over an hour to the town of Serfaus will be well rewarded with a collection of some superb Austrian restaurants.

History buffs will no doubt enjoy Solden, which is also just over an hour's drive from Innsbruck. Here, you'll find a museum cataloguing the region's rich heritage.

Austria has a varied climate, and temperatures in Innsbruck can reach the 35C or above on hot summer days, but drop as low as -12C during the winter nights. For this reason if you choose car hire in Innsbruck it's wise to carry appropriate clothing in the event of a breakdown.