It's got lively cities and snow-capped mountains - you can even see the Northern Lights. So where will you go in Sweden?
It's the call of the cities that most visitors heed. The capital of Stockholm, in the south-east of Sweden, is an enchanting destination. Perching on 14 islands, the inner city is a joyful jumble of cobbled streets, buildings kinked by time and Gothic churches, particularly in and around the Old Town on Gamla Stan. Visit during the festive period and your levels of Christmas cheer will go through the roof as you shop at market stalls, nibble tasty bites and sip warming mulled wine amid the charms of the historic core of Stockholm.
The west-coast city of Gothenburg gets people talking too, especially those with a taste for fine foods. Car hire in Gothenburg is ideal for visitors keen to see more of this wild and wonderful coastline.
There are also many cultural highlights in Malmö, which is located close to the southern tip of Sweden and connected to Denmark by the Oresund Bridge.
You can also book car hire in Gotland, a large island off the east coast, where medieval architecture and Viking tales meet swathes of untouched land and empty beaches.
In northern Sweden and Swedish Lapland the sight of humans and buildings becomes a rare thing. Adventure holidays are perfect in this barren, snow-sprinkled terrain, where the chance to see the Northern Lights draws travellers during winter. It becomes the land of the Midnight Sun during summer, when the horizon fails to gobble up the sun even in the small hours. Golfers can take the rare opportunity to play a round in the middle of the night - no floodlights required.
With hotels made of ice, rooms in treehouses, and even boat hotels in Stockholm, there is no shortage of interesting places to stay in Sweden and certainly no lack of memorable holiday experiences. Book car rental in Sweden and see this magnetic nation your way.