Whether you're looking for the ultimate in relaxation, an action-packed holiday or to soak up some culture, Tenerife has plenty to tempt you with.
Tenerife is the largest of the Canary Islands and its position off the west coast of Africa means that you are guaranteed the chance to sit on the beach and soak up the rays, whether you visit in December or the bustling months of July and August.
There's plenty to discover once you land in Tenerife, with a variety of resorts suited to every type of sun-seeker. Singles and groups are just as welcome as families and couples; there are resorts where invigorating tunes spill out on to the dance floor and quaint old villages where the pace of life is decidedly slower. Tenerife also caters for those looking for quiet days but just enough evening action, and there are lots of family-friendly options where dedicated kids' clubs give parents a few hours to relax.
Brits flock to resorts such as Playa de las Americas, Los Cristianos and Puerto de la Cruz, where bars and clubs dominate the evening scene. Quieter resorts include Costa Adeje, Los Gigantes, Playa Paraiso, Playa de la Arena, Puerto de Santiago, and wild and windy Costa del Silencio, which has become a wind surfing haven thanks to the strong Atlantic winds that hit the coast here.
Santa Cruz is the capital of Tenerife and is the place to be for shopping, great restaurants and all the fun of the fiestas, the best of which is Carnaval, which takes place around Lent.
Tenerife's waterparks are worth a visit for a change of pace, with Siam Park and Aqualand to be found on the west coast near Playa de las Americas. Loro Parque is a wildlife park in Puerto de la Cruz, where whales and dolphins frolic alongside penguins and sea lions.
Other excursions on magnificent Tenerife include trips up Spain's highest point, Mount Teide, or tours of the mystifying pyramids of Guimar.
Flights to Tenerife are popular with avid golfers as well as sun-seeking holidaymakers as there is a multitude of excellent courses; shoppers will be glad of their luggage allowance with excellent designer shopping on the west coast of the island; active types will pack their hiking gear on their Tenerife flights, with walking trails in the mountains to take advantage of; and you might well find a totally chilled passenger on your return flight who has been making the most of Tenerife's glamorous inland spa resorts. Or maybe they've just spent weeks relaxing on the gorgeous sands and soaking up that famous Tenerife sunshine.