Boasting the best weather of the Spanish Costas, Brits have been lapping up the tourism offering on the Costa Blanca since mass tourism took off 50 years ago.
Benidorm quickly became a holiday favourite back then, and today it still draws thousands of holidaymakers who love nothing better than beaches, bars and buoyant nightlife.
Travelling along the coast you'll wind through green mountains as you weave past great stretches of golden and white sand and a sea that sparkles under 330 days of sun every year.
From small fishing villages to purpose-built tourist centres, the Costa Blanca can offer areas and accommodation to suit all tastes and budgets. Some popular resorts are Altea, Calpe, Denia, Albir, Javea, Moraira, San Juan de Alicante, and Villajoyosa, where the houses are painted in an array of lively colours.
Notable destinations along this coast are the seaside resort of Torrevieja; historic Murcia which is slightly inland; and the city of Alicante, where regular fiestas bring the streets to life. The city's marina is a pleasant place for a bite to eat and a drink, while shopping in Alicante is something of a sport.
Wherever you choose to stay, you'll find villa holidays, self-catering breaks, and holidays in high-end hotels - plus plenty of opportunities to relax at the spa or take to the greens and enjoy a round of golf. And in recent years there have even been all-inclusive holidays on offer on the Costa Blanca.
Costa Blanca holidays can begin at one of the region's three airports: Alicante (ALC) in the centre; Valencia (VLC) in the north; or Murcia (MJV) in the south.
The white coast has everything you and your travelling party needs to experience a fantastic sunshine holiday. And there are plenty of cheap holidays to the Costa Blanca on offer. Use TravelSupermarket to find a bargain break today.