Active travellers can spend their days on world-class golf courses or enjoying watersports...
And keen skiers can visit Ski Dubai - an indoor snow centre in the Mall of the Emirates - or, for something different, try sandboarding in the desert. Or, perhaps your idea of a perfect holiday is to lounge in the sun, swim and occasionally have a cocktail or snack?
Well, you'll be right at home next to one of Dubai's luxurious hotel pools or on a white-sand beach. And to complete a relaxing day, you could slip along Dubai creek in a wooden dhow boat while sipping wine and taking in the views. And then there's the shopping. The city's air-conditioned malls will be a shopaholic's dream selling everything from designer clothes to electronics.
It is possible to spend whole days in the malls too as restaurants and leisure options - such as amusement arcades, cinemas and aquariums - sit next to the shops. For a different experience, there are also souks next to Dubai Creek selling textiles, gold, herbs and spices.
Other highlights include going on a 4x4 desert safari, visiting Palm Jumeirah Island - a palm-tree-shaped manmade island, and taking a trip to Ferrari World - the world's biggest indoor theme park.
Flights to Dubai from the UK take around 7 hours, arriving into Dubai International Airport (DBX). If you are planning a trip to Dubai this year and need some help, read our fact file below and use TravelSupermarket's search tool to find the cheapest deals.