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It's easy to see why early tourists nicknamed Marrakech ‘Morocco City’.
Most travellers begin their journey of discovery in Djemaa el-Fnaa, a colourfully chaotic square at the heart of Marrakech's medieval medina.
Leave the monkey tamers and snake charmers of the square behind to plunge into the maze of surrounding souks - from spice stands to carpet stalls and artisan workhouses, this jumble of criss-crossing passageways is the city's commercial and cultural heart.
Cultural highs Part of Marrakech's appeal lies in its incredible collection of historic monuments. Marvel at the architectural ambition of the decadently ornate Bahia Palace, the 14th-century Ali be Youssef Quranic school and the lofty Koutoubia Minaret, then dive into the history of the city at one of the many museums that document Morocco's past.
Kick back and relax Even its biggest fans agree that Marrakech can be exhaustingly intense, and the best way to soothe your muscles during your holiday is to hit the hammam. These steamy Turkish baths are scattered across the city, drawing both locals and tourists with the promise of traditional cleansing rituals and soothing massages.
A cheaper way to shake off the cares of the day is to stroll through one of Marrakech's idyllic gardens. Explore La Mamounia, established in the 18th century by Crown Prince Moulay Mamoun, or relax in artists' retreat Jardin Majorelle.
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