Sölden is one of Austria's most vibrant party towns and is also home to some of its most reliable skiing...
So reliable is the skiing in fact that FIS (The Fédération Internationale de Ski) has been holding the opening race of the World Cup here for several years.
So it's a surprise that Sölden is not more popular with British skiers and snowboarders. With anxieties about global warming on the rise however, that's bound to change. The only drawback to Sölden ski holidays is the resort itself, which is on the road up to Obergurgl, and busy with traffic. If you're looking for peace and quiet, you should stay in its car-free satellite, Hochsölden.
As befits Sölden's young, fun-loving image, there's a good terrain park here - though it depends on natural snow for its features (the most advanced now rely on shaped earth banks beneath the snow for their structure). In a dry winter, the jumps are a little small and there's no half-pipe.
How many of the guests will make proper use of it is another matter of course! Terrain park acrobatics may be something that many aspire to these days, but they're not the kind of skill you can master over the course of a one-week skiing holiday. So it's good to know the resort has 146km of well-groomed pistes for mere mortals to play on. The wide, evenly-pitched runs on the glacier are the perfect place on which to warm up at the start of the holiday, before moving on to explore the rest of the mountain as the week progresses (a day-trip up to Obergurgl is a must). Snowboarders and more advanced skiers will be praying for fresh snow, because the wide-open slopes are a freerider's paradise - provided, of course, you tackle them in the company of a guide.
Sölden is about a one-hour drive from Innsbruck airport...
However, the tour operators' transfer buses will take a little longer to get to the resort.
Sölden has something for every type of skier and snowboarder - including a fun terrain park...
Advanced snowboarders, however, may find the 146km ski area a little limiting, while those trying out boarding for the first time may also be better off in a different Austrian resort.
With fantastic après-ski and lots of attractions for non-skiers nearby, Sölden is a great all-round choice...
Sölden rocks - from late afternoon to the small hours of the following morning. Usually it begins at Eugen's Obstlerhütte mountain hut on the piste between Hochsölden and Sölden, and then fans out to cover the whole resort. But on Fridays there's always a band playing from lunchtime until the lifts shut at the Giggjoch hub of lifts and pistes, above Hochsölden.
The nightlife in Sölden will be more than enough for some people. But if you've got a clear head the following morning, then the shops, museums and monuments of Innsbruck are little more than an hour away. There's also a spa complex at nearby Längenfeld and an igloo village up near the Rettenbach glacier - you spend the night in your own private snow room, in expedition-grade sleeping bags, having warmed up first in Europe's highest sauna.
Sölden is not a truly low-cost destination, in part because you'll need a healthy entertainments budget. However, it's certainly not as expensive as some of the more chi-chi resorts in France and Switzerland, for example.
The Ötztal, in which Sölden is set, is an Alpine classic: a long valley with forests coating its lower slopes and craggy peaks up high. The resort itself is less romantic - big, spread out, and bisected by a busy road.