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Family favourite Morzine combines the bustle of a busy, vibrant town with beautiful views and some of the finest skiing in Europe...
So no wonder thousands of British skiers flock to the resort every year. The nearest slopes are those shared with Les Gets, a slightly higher neighbouring resort. But taking the gondola up to Avoriaz means opening the door to the Portes du Soleil, one of Europe's biggest linked ski areas with a massive 650km of pistes.
This is likely to be the best idea if it is raining, as it can do during the winter in low-level Morzine when it is snowing higher up.
Given the size of the ski area, it is not surprising that it offers a range of fantastic runs for everyone from a total beginner to an advanced level adrenaline junkie.
There are also several well-designed terrain parks within easy reach of the resort, while children will be particularly happy zipping down the gentle, sheltered slopes.
The pistes can get busy at weekends and during the school holidays, though.
The low altitude of the resort, and the potential for rainfall, also means that snow cover can also be patchy at times.
However, the good news is that because most of the runs closest to the resort are grassy pastures rather than rocky paths during the summer months, you need relatively little snow to be able to ski.
Morzine has also improved its snowmaking facilities over recent years, while anyone disappointed with the quality of the snow around resort can head off to Switzerland in search of better conditions.
The four main airports for the French Alps are Geneva, Chambery, Lyon St-Exupery, and Grenoble...
Of these, Geneva is the closest to Morzine, with a transfer time of just an hour or so. The resort's northerly location also makes it a great choice for self-drive trips.
Being able to access the Portes du Soleil means you can have fun skiing the slopes near Morzine whatever your level...
However, the pistes closest to resort are generally quite flat, meaning that advanced skiers and snowboarders will probably have to head further afield to get their kicks.
Morzine's traditional architecture will appeal to many Brits, as will the lively après-ski scene and the range of activities for non-skiers...
Morzine has more of a family than a party animal vibe. However, there is plenty of après-ski action - so much, in fact, that some families find the centre of the busy little town a bit too boozy.
For those looking for some post-ski fun, good bets include Le Dixie Bar on Rue du Bourg, Bar Robinson, and Coyote Bar, which has pool tables and live music, and also shows live rugby and football on big screens. Beanies café is a more family-friendly option, while Le Rhodos caters for those seeking a more chilled out après-ski experience with relaxing music and comfy sofas. For those keen to carry on the party into the small hours, meanwhile, there is the late-opening Le Cavern Bar and L'Opera nightclub.
Sporty non-skiers are spoilt for choice in Morzine, where you can try a range of winter activities such as snow-shoeing, paragliding, ice skating, sledging, ice diving and ice climbing.
For those feeling less active, there is also a cinema and a bowling alley, as well as several spas to go to for a pampering session. There is a fair selection of shops to browse in too, while the resort's many cafes, bars and restaurants are great for people watching.
5/10 Cost of living
If you are on a very tight budget, Morzine is probably not the ideal ski holiday destination. You will have to head fairly far away to find much lower prices, though: while Morzine is certainly more expensive than most of the resorts over the border in Austria, for example, it is on a par with many of the neighbouring French resorts.
8/10 Attractiveness of the resort
Despite its size, the architecture in Morzine has been closely monitored and the resort mostly consists of chalet-style buildings.
Those seeking traditional Alpine charm will not be disappointed as a result, while there are also some lovely views of the local peaks: Pointe de Nyon and Chamossière.