This resort has rocketed up the holiday hotspot hit list for plenty of reasons...
Firstly, there is the exceptional beach: wide, sandy and clean, it's the perfect spot to spend long days in the sunshine - of which there are plenty. Secondly, your money still stretches a long way in this part of Europe and that means bargain hotels, great value food and cheap drinks. Thirdly, but certainly not finally, is the nightlife. Sunny Beach has become something of a byword for hedonism in Bulgaria and young adults in particular love the “anything goes” attitude here. Families also flock to Sunny Beach for cheap beach breaks, as the resort is an affordable alternative to well-known Mediterranean destinations.
The modern resort of Sunny Beach is the most popular seaside destination on Bulgaria's Black Sea coastline. It's got all the necessary ingredients for a sun-baked holiday, yet prices have remained low despite its recent popularity on the package-break scene. Hotels here are of a good standard, with most offering large pools and family-friendly amenities.
Days in Sunny Beach are spent at the side of the pool or on the wonderful beach. You can claim loungers and parasols for a day on the sands, paying a small amount to local vendors, or simply lay your towel on a patch of sand and soak up the sun for free. There are small sand dunes at the back of the beach, which are perfect for games of hide and seek when little ones get tired of paddling in the waters. Older children and adults are spoilt for choice with a massive selection of watersports, which lure visitors and offer views of Sunny Beach from a number of new angles. Waterparks, mini golf and even a haunted house also offer amusement to kids of all ages.
When the sun sets, Sunny Beach comes to neon-lit life amid the restaurants, bars and clubs of the resort. There are plenty of places to relax and have a quiet drink if the wild party scene isn't to your taste.
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Find out when Bulgaria's Black Sea resort of Sunny Beach is at its sunniest...
Sunny Beach is a summer-sun destination with very little winter tourism to speak of. Late May and early June see the start of great sunbathing weather, when average daytime temperatures soar into the mid and late twenties. Long sunny days are still the norm in September, though it begins to cool off in October. The summer months experience very little rainfall.
As a modern tourist resort, there are no traditional annual events, though there's always something happening in Sunny Beach...
This is a purpose-built beach resort and many parts of Sunny Beach are no more than 50 years old, which means that there are very few annual events with long-established roots in the area. Every night is a party night in Sunny Beach though. Hundreds of events take place around the resort each week during the lively summer season, from DJ sets on the beach to party boats that take to the water for day trips and evening sailings. Find out more about what's on when you arrive at your hotel in Sunny Beach.
Whether you want to recover on the beach or spend all day keeping children entertained, there's something for everyone in Sunny Beach...
Kids and teens: Sunny Beach Luna Park is packed with rides and amusements that are certain to put smiles on the faces and laughs in the bellies of the whole family.
Relaxing: The nearby historic town of Nessebar is a wonderful place in which to simply stroll and savour a very different slice of Bulgaria. It is thousands of years old and the perfect antidote to busy Sunny Beach.
Active types: Head up into the mountains that stretch behind Sunny Beach and jump in a 4x4 vehicle or on a quad bike for off-road and hair-raising tours of Bulgaria's beauty spots.
Free and cheap: It costs nothing to stroll along the pristine beach and claim a spot on one of the best beaches in Bulgaria.
Nightlife: The after-hours scene at Sunny Beach is the stuff of modern legend. There are tune-filled bars where massive cocktails are the norm, theme nights in bustling clubs, as well as chilled-out bars by the beach that take dress codes seriously. Your night in Sunny Beach is as wild or as tame as you make it.