The bustling city centre with one of the UK's best shopping areas is key to the vibrancy of Birmingham. It makes a great city for a break...
If you're arriving at Birmingham International Airport (BHX) or heading to the city, then why not pick up a hire car at one of the many convenient locations and see all the area has to offer.
There's something for everyone, including outstanding museums and galleries, chocolate delights at Cadbury's World, historic Warwick Castle, Coventry Cathedral and the Ironbridge museum. For entertainment visit the NEC or LG Arena or the great sporting venues, including football and cricket grounds.
The West Midlands is right at the heart of the UK motorway network, making it easy to visit almost anywhere. Take the M5 south west and you'll arrive at Cheltenham, Gloucester, Bath or Exeter, or if you fancy heading north take the M6 to Manchester, Liverpool, the Lake District or Scotland. The M42 south will take you to London or follow it north to Nottingham, Derby, Leeds and the North East.
When you fancy a spot of retail therapy, the centre of Birmingham has something to offer everyone, from great value to the latest fashions. The shopping centres, the Bullring, Mailbox, Pavilions and Pallasades, have a great mix of the top high-street and designer brands and some unique independent stores. If you want to commission your own piece of jewellery or just browse through the stunning collections, then pay a trip to the Jewellery Quarter.
Outside the city centre there are plenty of places to visit and explore and a hire car is ideal to make this easier...
You can use Birmingham car hire to take the family to some top attractions. There are two great theme parks, Alton Towers and Drayton Manor. Animal lovers should visit the West Midlands Safari Park, Trentham Monkey Forest, Twycross Zoo or Dudley Zoological Gardens. Check out the National SEA LIFE Centre, where you can experience the underwater world of turtles, sharks and tropical fish. Or you can feast on chocolate at Cadbury's World. For adventurers, head to Go Ape, which features rope bridges, swings and crossings high above a forest.
With car hire in Birmingham you can visit the multitude of museums and heritage centres that the area contains. The Thinktank Birmingham Science Museum is an interactive and modern centre featuring a state-of-the-art planetarium. There's also the open-air Black Country Living Museum, where you can visit shops, houses, a school, fairground and coal-mine, as well as riding on traditional trams. Spend the day in Stratford-Upon-Avon, birthplace of Shakespeare, or Coventry with its stunning cathedral and motor museum.