We compare what's there to find the best deals for you.
Please enter a valid email address
You're now signed up. Great deals will soon be delivered to your inbox.
November 22, 2017
By Joey Tyson
To help solve an age-old problem for our customers, we’ve done some digging into our data at TravelSupermarket HQ to reveal that the cheapest time to book your holiday hire car is one-to-two weeks before you travel – leaving it this late can mean savings of as much as £50 per day when compared to booking three-and-a-half months in advance. For a seven-day rental, that’s a saving of £350.
The data, which looked at booking times and prices across a 12-month period* in more than 9,000 destinations, shows that, generally, the later, the better, for travellers booking outside of peak times.
The increase in last-minute bargains seems to be an industry wide trend at the moment, according to the experts. However, there are a few caveats: you’ll need to be flexible with travel times and not too set on a specific model of car to get the cheapest deals.
Steve Dennis, commercial director and car hire guru at Enjoy Car Hire says that a combination of factors have led to the recent boom in last-minute car hire deals. “Terrorism, new companies flooding the market with cars, and the weakening of sterling against the euro has meant that last-minute deals with fantastic prices are available.”
Meanwhile, Rory Sexton, managing director at Zest Car Rental, says: “At non-peak times when there is good availability, prices can get cheaper the closer you get to the start date of the rental. However, if you leave it too late you can miss out. My advice is always to book if you are happy with the price.”
For peak travel times, the cheapest average time to book varies across the year. For example, booking five weeks before both Easter and the October half term can lead to finding the cheapest deal, while the cheapest time to book for February and May half terms is two and three weeks in advance, respectively. (See more on summer holidays below.)
And the busy Christmas period is a different story altogether. If you want to get the best deals here, you’ll have to think ahead: the cheapest time to book is a year in advance.
Couples and solo travellers who are travelling without children, and aren’t bound by fixed travel dates, can therefore afford to leave it late, in the hope that a good deal arises. Our data from the last year shows that prices tend to steadily decline the closer you get to the departure date – but you’ll have to have nerves of steel!
Looking at the most-searched pick-up points, TravelSupermarket’s data also reveals that the cheapest time to book a hire car online can vary from place to place.
For example, for airports Faro, Alicante, Paphos and Majorca, four weeks before is the ideal time to book on average, while for Orlando and Malaga, it’s just two.
For closer-to-home destinations, the story changes slightly again. At Dublin and Gatwick, one week in advance was shown to be the cheapest time, while for Manchester and Heathrow, the actual week of travel was cheapest.
Leaving booking to the last minute can save money, but it also limits choice. Families after a specific car type in peak periods when demand is higher, for example, are better off booking in advance.
“For peak times such as school holidays it’s best to book in advance. A lot of companies offer early booking promotions in January so this is a good time to secure availability of special vehicles such as people carriers, MPVs, etc,” says Rory.
Melanie Thom, head of UK partnerships and affiliates at Auto Europe agrees that for peak times, booking in advance is advised to ensure you get the car you’re after. “If you need to hire within a school holiday period you need to be booking at least eight months in advance to get the best deal.”
“While recently in popular locations leaving it to the last moment to book has worked out cheaper, it is a very risky tactic especially if you want a larger car, minibus or an automatic,” Steve adds.
So, if you want that big, roomy people carrier to schlepp the kids around Orlando during the February half term, it’s best to start looking early.
If you’re flexible with your dates, your top motivation is nabbing a deal and you’re not daunted by an element of risk, then leaving it late could work out cheapest for you. If you’re after a certain car or are travelling in peak times, it’s best to book in advance.
For the summer period, the experts we spoke to suggested booking as much as six months in advance, for the best price, range of vehicles and choice of rental company. And the experts were unanimous in recommending that families should book in advance.
It’s also worth noting that price isn’t the only thing you should be concerned about when choosing car hire. Fuel policy, mileage limits and the terms and conditions of the individual deals all play a significant factor – and can push the overall price up significantly if you get them wrong. Take a look at our essential checklist when hiring a car to help you get it right.
What’s more, you should never leave booking until you turn up at the airport. “If you just turn up on the day without a reservation you will be paying a higher price and in some cases over double,” says Steve.
*All data taken from TravelSupermarket.com and was correct at time of writing.
Have a comment or question about this article? You can contact us on Twitter or Facebook.