How the TravelSupermarket Destination Leaderboard works

Why we created the TravelSupermarket Destination Leaderboard

We created the TravelSupermarket Destination Leaderboard to highlight the best holiday destinations and compare them.

TravelSupermarket is all about holiday comparison and getting the best possible deal, so we wanted to help keep track of the leading destinations and deals.

We understand that there’s no definitive ‘number one’ destination. Our data shows that the holidays you’re looking to book change from month to month, as do the best value-for-money destinations.

So, whenever you’re ready to book your holiday, you can get inspired by checking our Destination Leaderboard. You can see where’s trending that month, find out where prices are falling and ultimately land yourself a fantastic deal.

How are the rankings decided?

The TravelSupermarket Destination Leaderboard is based on several factors, with each weighted slightly differently in the overall score for a destination.

This is so that the rankings take into account several aspects of booking a value-for-money holiday but give the most important factors the greatest influence.

TravelSupermarket searches: 15%

The holiday searches you carry out on TravelSupermarket form the backbone of our rankings, helping underline which destinations are most in-demand.

Average holiday price: 15%

Price is of course another important factor in the Destination Leaderboard. Each month, we find average prices for each destination - based on TravelSupermarket clicks for seven-night holidays for two people, for bookings over the next year.

Change in TravelSupermarket searches: 25%

One of the two main factors in our Destination Leaderboard is the change in the number of searches. This means that the rankings reward destinations which are seeing a spike in interest and help you see where’s trending that month.

Change in average holiday price: 25%

This is the other main factor in the rankings, with destinations that are seeing decreases in average price also rewarded heavily. This helps you identify where’s dropping in price and hopefully land a bargain deal!

Cost of a beer: 5%

It wouldn’t be a thorough Destination Leaderboard without at least some consideration of local prices and there’s no better barometer than the price of a pint, taken from Numbeo’s cost-of-living database.

Other ‘bonus’ factors: 15%

Finally, destinations can have their monthly scores boosted by other ‘bonus’ factors. For example, a destination may feature in the top 10 cheapest all-inclusive summer destinations for 2026 or place among the best last-minute destinations for this year. There can even be ranking improvements based on your feedback on social media, as explained below!

How often is the leaderboard updated?

We are currently updating the Destination Leaderboard monthly, so you’ll see a new top 10 at the start of each month.

The updates are based on the TravelSupermarket search and price data taken from the previous month, along with any new ‘bonus’ factors that have been added to the equation since the last update.

Can I influence the rankings?

One of the great things about the Destination Leaderboard is that you can have your own say on the rankings and not just by searching for holiday deals on TravelSupermarket.

Do you think there’s a destination that should be higher in the rankings? Or somewhere that’s missing completely?

Let us know your thoughts on X, Instagram, Facebook or TikTok and tell us why you think a destination should be included.

Maybe you’ve got some stunning photos from a recent trip to share, an incredible deal you’ve found on TravelSupermarket or you want to show off a bargain pint you’ve got at the local bar. Any of these could mean a boost for your favourite destination!

Keep up to date with the latest changes

You can check out the up-to-date TravelSupermarket Destination Leaderboard now.

Keep your eyes peeled for ranking updates on our blog and social media channels. We’ll provide a summary of all the movers and shakers for the month, so you know exactly which destinations are on the rise!