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It's simple: go to be dazzled by the markets, street performers, architecture and food of this incredible city in Morocco...
From the sensory delights in the bustling markets, to the sweet-scented peace of the city's gardens - and at less than four hours flying time from the UK - Marrakech continues to win the hearts and minds of visitors.
Winter sun holidays are ideal in sun-dappled Marrakech, with daytime temperatures hitting around 20C in December, while spring and autumn are popular with holidaymakers who prefer to avoid the heat of summer. But it's always possible to cool off in Marrakech: simply visit the gardens or stick to the shade of the maze-like paths of the medina.
Be drawn by the sounds and smells of the souks and sip some fruit tea to cool off before diving into the local cuisine, which is freshly dished up by the talented stallholders. Try a lamb tagine with delicious couscous.
Stick around until evening in the Place Djemaa el-Fna square (also called Jemaa el Fna), watched over by the towers of the Koutoubia Mosque, and be charmed by entertainers that begin their tricks under the moonlight. Snake charmers, fire swallowers, dancers, henna artists, acrobats and musicians will captivate. It's a human circus surrounded by a rainbow of glimmering gold, burnt orange spices and bright and lively linens for sale - adding to the majesty of the lush green valleys and white snow hats of the nearby High Atlas Mountains.
Other attractions in multi-faceted Marrakech include the Saadian Tombs, Bahia Palace and Dar Si Said Museum.
Hotels in Marrakech come in a range of unique and wonderful shapes and sizes...
Stay in a traditional Moroccan townhouse, called a riad. Good value riads boast authentic appeal and great locations within the energetic city. You can also find riads that have been lovingly and thoughtfully restored to offer high-end luxury accommodation; some offer rooftop swimming pools, cool courtyards and lavish, yet simply decorated rooms.
You can also opt to spend your break in one of the many deluxe five-star hotels that dot the cityscape. There are budget Marrakech hotels too, where tradition and charm might be a little lacking, but many are ideally located for the highlights of the city's tourism offering.
Don't expect to find lots of big-name hotels in the city as many are run by locals and ex-pats. However, you can find companies such as Sofitel, Riu and Semiramis in the area. The areas of Guéliz and Hivernage, though outside of the medina - the ancient walled part of the city where the action is at its most vibrant - are also good places to stay in Marrakech, with a decent choice of hotels.
Tour the best bits of Marrakech with our guide to the top attractions...
Take the time to explore Marrakech; it's time very well spent.
Top five attractions
Twelve acres of stunning botanical gardens, the vision of an artist, provide welcome relief from the heat.
The historic district of Marrakech, the medina is where the city really comes to life at its most colourful and bizarre best.
Stroll around this 19th-century palace and its vast gardens. You'll regret it if you don't take a camera.
Oasiria Water Park
Keeping children happy in Marrakech is made simple at Morocco's first waterpark. Float on the lazy river or get swept up in the fun of the wave pool.
Dating back to the 1500s, but only discovered in the last 100 years, these beautiful and intricate tombs are worthy of a visit during a holiday in Marrakech.
Find out what's on when in lively Marrakech...
Every day in Marrakech feels like an event, though these annual festivals offer extra surprises for visitors.
Marrakech International Magic Festival; March: Magical Marrakech takes it up a notch with this spring festival. Magicians wow for free on the street, as well as in the city's top venues.
Festival of Folklore; June: Tales, music and dance of old are recreated at this popular event.
Marrakech Popular Arts Festival; July: One of the biggest and best in the events calendar in North Africa, this festival of art and culture sees even more performers taking to the streets and includes Fantasia, a daily show of horsemanship at the Palais el-Badi.