Boasting the best weather of the Spanish Costas, Brits have been lapping up the tourism offering on the Costa Blanca since mass tourism took off 50 years ago...
Benidorm quickly became a holiday favourite back then, and today it still draws thousands of holidaymakers who love nothing better than beaches, bars and buoyant nightlife.
Travelling along the coast you'll wind through green mountains as you weave past great stretches of golden and white sand and a sea that sparkles under 330 days of sun every year.
From small fishing villages to purpose-built tourist centres, the Costa Blanca can offer areas and accommodation to suit all tastes and budgets. Some popular resorts are Altea, Calpe, Denia, Albir, Javea, Moraira, San Juan de Alicante, and Villajoyosa, where the houses are painted in an array of lively colours.
Notable destinations along this coast are the seaside resort of Torrevieja; historic Murcia which is slightly inland; and the city of Alicante, where regular fiestas bring the streets to life. The city's marina is a pleasant place for a bite to eat and a drink, while shopping in Alicante is something of a sport.
Wherever you choose to stay, you'll find villa holidays, self-catering breaks, and holidays in high-end hotels - plus plenty of opportunities to relax at the spa or take to the greens and enjoy a round of golf. And in recent years there have even been all-inclusive holidays on offer on the Costa Blanca.
Costa Blanca holidays can begin at one of the region's three airports: Alicante (ALC) in the centre; Valencia (VLC) in the north; or Murcia (MJV) in the south.
The white coast has everything you and your travelling party needs to experience a fantastic sunshine holiday. And there are plenty of cheap holidays to the Costa Blanca on offer. Use TravelSupermarket to find a bargain break today.
This region of Spain has one of the best records of sunshine, making it a great holiday destination...
Sun, sun, sun. This coast basks in almost year-round sunshine, with daily average temperatures above 20C between May and October and peaks of 30C in July and August.
Rainfall is rare on the Costa Blanca and usually only occurs in the winter months. However, temperatures tend to only fall to the low teens during daylight hours.
If you are looking for more from your holiday on the Costa Blanca, why not consider travelling when one of these events is taking place?
Carnival; February: Both Alicante and Benidorm host colourful carnivals in February. Fantastic parades filled with dancers and costumed characters take to the streets to mark the start of Lent.
Fire Festival (Fallas); March: Resorts along the coast take part in this fiery fiesta, though Valencia is home to the most spectacular events. Fire and fireworks should be expected at any time.
Holy Week; March/April: Church services and processions take place on the Costa Blanca during this most holy of weeks. It's an important time in the Christian calendar, and sitting in on a service is a revealing experience.
Hogueras de San Juan (Bonfires of St John); June 24:Alicante hosts the biggest and best celebration on the night of June 24. Locals start bonfires and impressive parades roam the streets. If you're on the Costa Blanca, it's one not to miss.
Moors and Christians Festival; August: A major event in Alicante's annual events calendar, this festival is a mix of history, religion and, of course, a great big Spanish street party. The battle re-enactment is surrounded by places to eat, drink and be merry.
There are many activities to take part in on the Costa Blanca, no matter where your interests lie...
Families: On the Costa Blanca there are plenty of lively theme parks such as Terra Mitica, on the outskirts of Benidorm, and ample opportunities to splash about in waterparks such as Aqualandia.
Sightseers: Whether you're travelling as a group, a family, or a couple, hiring a car is a really great way to explore the best of what the Costa Blanca has to offer. Having your own transport will allow you to drive inland to the mountaintop town of Guadalest or check out the palm trees of beautiful Elche.
Shopping: You can even use your hire car to travel to either Alicante or Valencia, both big cities with sightseeing opportunities and shopping in the big departments stores and shopping centres.