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Welcome to an unforgettable Moroccan city where ancient flavours sizzle amid modern streets...
The Agadir of today was born from the devastation of a deadly earthquake in 1960. Nature demolished the city that was, so man built a new one – a city crossed by wide tree-lined boulevards in which people work, live, shop and sip mint tea. There’s a swanky marina too, another perfect spot in which to rest your legs and watch the world go about its business. While the beaches compare with those in Mediterranean holiday hotspots, there can be no room for doubt that you are in Morocco – check out the camels on the sands or simply gaze upon the huge Arabic inscription on the hillside.
Located on the western edge of Morocco, near the Atlas Mountains, Agadir can be found where the land meets the Atlantic Ocean. Sun worshippers flock to Agadir to take advantage of long hot summers and mild winter days – visitors can wander around in short sleeves even in December and January as Agadir enjoys average daytime highs of around 20C during winter. In summer, expect the mercury to creep upwards of 30C.
The long, sandy beach is the main draw for holidaymakers. And while Agadir has been constructed over the past 50 years, you will still stumble upon uniquely Moroccan markets and bazaars. Old-world charm abounds in this modern destination.
To save on the cost of resort transfers upon arrival at Agadir – Al Massira Airport, collect pre-booked car rental and drive to your hotel. It takes around 20 minutes to drive from the airport to central locations in Agadir. Collecting a rental car from a downtown location is also an option.
Booking car hire in Agadir in advance is the best way to secure a cheap deal. Compare prices now using the search tool on TravelSupermarket.
When you book car rental, Agadir holidays can be about more than beaches and bazaars. Where will you discover?
Souss-Massa National Park is just south of Agadir. Get behind the steering wheel and you can be in this wonderful wilderness in less than an hour. Wetlands and dunes mark this landscape, which unusual-looking birds use as a feeding ground: look out for bald ibis, spoonbills and warblers. The park also looks after some under-threat mammals, such as oryx, addax and gazelle.
Head north from Agadir and you’ll come across the beaches of Taghazout and Tamraght in under half an hour. In fact, this coastline is peppered with golden sands and finding a beach more or less to yourself is easy when you have a car. The beaches between Taghazout and Tamraght are popular with surfers. Surf schools can teach you a thing or two if you aren’t very steady on your feet.
An hour east of Agadir is the small city of Taroudant. Located in the Souss Valley, this is a pretty and welcoming place – don’t be put off by the defensive walls put there some 500 years ago in an effort to keep the marauding Portuguese out. This lively destination hosts large weekly markets as well as souks that provide the essentials of daily life. It’s a mini Marrakech and the perfect place to visit if you don’t plan on making it to the real thing.
If time does allow, do make the effort to see Marrakech. It’s a 155-mile journey that takes around three hours by road, but the rewards are abundant. Get lost in the warren of alleys and markets stalls in the medina, cool off amid the harmonious aromas of the gorgeous gardens, and be totally charmed by the human circus in Place Djemaa el-Fna square. Using the starry night as their big top, the fire swallowers, snake charmers and acrobats of Marrakech never fail to wow visitors. Stake your place at the show when you book car hire in Agadir and combine your beach break with the best bits of Morocco.