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Why go to Agadir

A sun-drenched stretch of coast with a long sandy beach, thriving souks, and spectacular sea food, Agadir is a different kind of beach break.

Hemmed in by the Atlas Mountains and the crashing Atlantic, Morocco’s premier holiday hotspot is North Africa at its most laidback. When you’re not busy on the beach, fill your days strolling through its ancient kasbah, sipping mint tea at seaside cafes, and haggling for bargains in colourful souks.

Once a busy port city, Agadir was struck by an earthquake in 1960, leaving the majority of its buildings destroyed. In the following decades, it was rebuilt with tourism in mind. Now flourishing as a beach destination, the city makes for a brilliant, affordable holiday option.

Travel Information


Berber / Arabic


Dirham (AED)

Average flight time(from London)

3 hrs 50 mins

Tips and advice

Is it safe to go to Agadir?

Agadir is generally safe for visitors, though as with many large urban areas, pickpockets and opportunist thieves do operate occasionally. For the most up-to-date travel advice for Morocco, check the Foreign, Commonwealth & Development Office.

How many days do I need in Agadir?

Spend at least three to four days in Agadir if you want to see all the sights and enjoy day trips. For a beach holiday in Agadir, plan to spend a week here.

Are there any local customs I need to be aware of?

Morocco is a largely Muslim country so dress modestly outside of hotel resorts. Although alcohol is available in hotels and bars in Agadir, be aware that alcohol is not widely consumed in Morocco. Visiting Agadir during Ramadan, the Muslim fasting period, may mean restaurants and bars outside of resorts and tourist areas are closed. Always check when Ramadan falls before travelling.

Is Agadir worth visiting?

Agadir is absolutely worth visiting for a brilliant beach and city break in Morocco. Base yourself in Agadir and enjoy beach time, day trips to the mountains and plenty of local culture.

Getting around Agadir

Public buses are reliable in Agadir, but this relatively small city is very walkable. If you’re travelling further afield, to the Kasbah for example, taxis are a useful and affordable way to get around.

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