Agadir makes an excellent destination for a summer or winter holiday. Not only does it have year-round sunshine, it's also easy to reach from the UK...
The resort's huge, sandy bay stretches for almost seven kilometres - hence its popularity with holidaymakers seeking a beach break. But there's more to Agadir than its famous beach. The city, which has been almost completely rebuilt over the last 50 years, is a well laid out grid of palm tree-lined boulevards that house shops and boutiques and almost always lead to charming parks. There is even a bustling Kasbah with a hilltop medieval fortress you can visit.
The old world of Morocco hasn't been erased from this completely modern makeover, though. Venture deep enough into the maze-like streets and you'll soon encounter the small bazaars, fish market and spice markets that give the country its unique appeal. And for those in search of a taste of Morocco, the good news is that Agadir is packed with stylish restaurants and easy-going cafés. The tastes here, although mainly Arabic, have a distinctly French flair to their make-up. So don't be afraid to try some of the local specialities such as pastillas - delicious parcels of filo pastry encasing sweet pigeon.
What's more, the fun doesn't stop after dinner in Agadir, which is famed for its nightlife. The bars lining the sandy shore come alive with colour after nightfall, beckoning you in for drinks and snacks, while those wanting to carry on the party later still can head to one of the city's handful of nightclubs with neon-lit dance floors.
There is a good range of hotels on offer in Agadir. All-inclusive holidays and holiday style villages with everything you need on one site are becoming increasingly popular.
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Great weather year round is the main driver for people coming to the resort. However, it's still important to get the timing right for the optimum weather...
With hot, dry summers and mild winters, the climate in Agadir is similar to that in Mediterranean resorts. May to October is the warmest period, averaging 26C but with daytime temperatures frequently topping 30C.
The winter months are still warm, with temperatures hovering at around 20C during the day. But overnight lows can drop dramatically to about 7C.
As a major holiday resort, many holidaymakers will stay within the confines of their hotels during their stay. But local festivals are on offer to add something extra to your break...
Honey Festival; May: Each year locals celebrate the harvesting of honey from the thousands of beehives around Agadir - said to include some of the largest colonies in the world. Parties are based on food and drink influenced by the produce, and honey is sold as a souvenir.
Concert For Tolerance; October: Some of the world's finest international artists gather in Agadir to promote peace and brotherhood through music. The event, which honours differences in culture, race and creed, attracts more than 100,000 spectators.
Fish and seafood exhibition; November: If food and drink is your thing, aim to take your holiday in Agadir during November. This celebration of the fruits of the sea has taken on epic proportions over the years, with food lovers the world over descending on the town to taste and enjoy the best the north Atlantic has to offer.
Lazy days enjoying the sun may be on the agenda for many holidaymakers. However, step away from the pool or beach and there is much more to see and do...
Relaxing: OK, so we said to get away from the beach, but if you want to relax, why not get your books at the ready? The long and lazy days are perfect for that most relaxing of pastimes - the holiday read on the beach. You can also head to a local hammam for a massage and a steam.
Romance: Cafés overlooking the waves have a distinctly intimate atmosphere, especially if followed by a hand-in-hand stroll down the beach.
Active types: The surf scene in Agadir isn't massive, but then neither are the waves, which make this the perfect spot for beginners.
Sightseeing: It's easy to arrange trips to Marrakech to see the famous red-walled city and its bustling markets, as well as the famous Jemaa El Fna square with its street food stalls and snake charmers. You can also see the Saadian Tombs and old palaces as well as an ancient madrasa and the beautiful Marjorelle Gardens.
Nature lovers: Head to the Massa Lagoon for a bird reserve playing host to ibis, osprey and flamingos, among many other birds.