Find your perfect holiday or hire car
Book your holiday with confidence
Saving you money for more than 15 years
Find flexible bookings with our partners
A sun-drenched stretch of coast with a long sandy beach, thriving souks, and spectacular sea food, Agadir is a different kind of beach break.
Hemmed in by the Atlas Mountains and the crashing Atlantic, Morocco’s premier holiday hotspot is North Africa at its most laidback. When you’re not busy on the beach, fill your days strolling through its ancient kasbah, sipping mint tea at seaside cafes, and haggling for bargains in colourful souks.
Once a busy port city, Agadir was struck by an earthquake in 1960, leaving the majority of its buildings destroyed. In the following decades, it was rebuilt with tourism in mind. Now flourishing as a beach destination, the city makes for a brilliant, affordable holiday option.
If it’s a fly-and-flop trip you’re after, beach resorts right on the oceanfront offer cocktails by the pool, and hammam-style spa treatments between sunbathing sessions. Watersports junkies will love jet-skiing on the powerful Atlantic Ocean, and surfers can hit the waves in nearby Taghazout. The formerly quiet fishing village has become a top-class surfing destination, complete with laidback vibes and gorgeous ocean views.
Holidays to Agadir offer the opportunity to explore more of Morocco, too. Day trips to the likes of Souss-Massa National Park and Paradise Valley in the Atlas Mountains are highlights. And the food here is fantastic. Flavourful tagines, fresh-out-the-sea fish, and light, fluffy couscous are served up in the Talborjt district – the ultimate destination for hungry travellers.
Agadir is generally safe for visitors, though as with many large urban areas, pickpockets and opportunist thieves do operate occasionally. For the most up-to-date travel advice for Morocco, check the Foreign, Commonwealth & Development Office.
Spend at least three to four days in Agadir if you want to see all the sights and enjoy day trips. For a beach holiday in Agadir, plan to spend a week here.
Morocco is a largely Muslim country so dress modestly outside of hotel resorts. Although alcohol is available in hotels and bars in Agadir, be aware that alcohol is not widely consumed in Morocco. Visiting Agadir during Ramadan, the Muslim fasting period, may mean restaurants and bars outside of resorts and tourist areas are closed. Always check when Ramadan falls before travelling.
Agadir is absolutely worth visiting for a brilliant beach and city break in Morocco. Base yourself in Agadir and enjoy beach time, day trips to the mountains and plenty of local culture.
Public buses are reliable in Agadir, but this relatively small city is very walkable. If you’re travelling further afield, to the Kasbah for example, taxis are a useful and affordable way to get around.
Is it cheaper to book way in advance or will you get more bang for your buck if you book at the last minute? We weigh up the pros and cons of one of travel’s greatest challenges.Read moreabout Booking now vs booking late: The great holiday dilemma
Fly away with an incredible deal. Search and compare a huge range of airlines today.Compare Flights
Finding the right wheels is much more than getting the cheapest price. Compare a range of car rentals.Compare Car Hire
Make sure you find the right cover. Compare a range of comprehensive travel insurance policies.Compare Travel Insurance
Get from A to B hassle free with an affordable transfer. Compare a range of options and save.Compare Transfers
Whether you’re after boutique in Berlin or affordable in the Algarve, the right hotel is just a comparison away.Compare Hotels