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*Based on an individual aged 30 with no pre-existing medical conditions taking single trip cover for 3 days to France. Cover starts on August 10th, 2024 and ends on August 13th, 2024. Price correct as of August 15th, 2024.

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Why go to Agadir

A sun-drenched stretch of coast with a long sandy beach, thriving souks, and spectacular sea food, Agadir is a different kind of beach break.

Hemmed in by the Atlas Mountains and the crashing Atlantic, Morocco’s premier holiday hotspot is North Africa at its most laidback. When you’re not busy on the beach, fill your days strolling through its ancient kasbah, sipping mint tea at seaside cafes, and haggling for bargains in colourful souks.

Once a busy port city, Agadir was struck by an earthquake in 1960, leaving the majority of its buildings destroyed. In the following decades, it was rebuilt with tourism in mind. Now flourishing as a beach destination, the city makes for a brilliant, affordable holiday option.

If it’s a fly-and-flop trip you’re after, all-inclusive beach resorts right on the oceanfront offer cocktails by the pool, and hammam-style spa treatments between sunbathing sessions. Watersports junkies will love jet-skiing on the powerful Atlantic Ocean, and surfers can hit the waves in nearby Taghazout. The formerly quiet fishing village has become a top-class surfing destination, complete with laidback vibes and gorgeous ocean views.

Holidays to Agadir offer the opportunity to explore more of Morocco, too. Day trips to the likes of Souss-Massa National Park and Paradise Valley in the Atlas Mountains are highlights. And the food here is fantastic. Flavourful tagines, fresh-out-the-sea fish, and light, fluffy couscous are served up in the Talborjt district – the ultimate destination for hungry travellers.

When to go to Agadir

Agadir is in the south of Morocco, so it has only two distinct seasons: summer and winter. The peak summer months can get very hot, while winter offers very pleasant conditions. Cheap Agadir holidays can be found in the shoulder seasons once the crowds have died down.

Summer in Agadir

Summer temperatures in Agadir can soar well above 30C and even into the forties, with very little rainfall. This is a great time to visit if you love the heat, but prices can be higher due to the school holidays.

Winter in Agadir

Winter is a popular time to visit Agadir as it offers an escape from the miserable British weather. From November to April, temperatures sit between 17C and 26C, making the city a pleasant winter sun destination.

Shoulder seasons in Agadir

The cheapest time to visit Agadir is in the shoulder seasons, which are generally March through May and September through November. Weather during these months is pleasant, and prices are generally lower.

What to do in Agadir

For a relatively small city, Agadir packs plenty in. There’s a real variety of things to do on holidays in Agadir, from fascinating museums to historic sights and plenty of opportunity for day trips to wildlife reserves and surfer towns.

Agadir beach

The obvious main attraction is the long stretch of soft sand that separates the city from the Atlantic Ocean. Agadir’s beach is huge, stretching 10km (6 miles) along the coastline and backed by a long promenade with cafes and restaurants.

Swimming here should be done with caution, as the Atlantic’s undertow has a powerful pull, which can be incredibly dangerous – especially for the inexperienced or children. From mid-June to mid-September lifeguards are on duty, and a flag system indicates how safe it is to take a dip.

The Kasbah

For a slice of history, hop in a taxi and take the 7km (5-mile) journey to Agadir’s Kasbah. Having miraculously survived the 1960 earthquake, this ancient structure sits atop a hill to the north of the city, overlooking the land and sea.

Originally built in the 1500s and then restored in the 18th century, the outer fortifications are all that remain. Inside, evidence of past dwellings can be seen on the ground, from when it was a thriving, busy walled city.

Souk El Had d’Agadir

Moroccan souks are a captivating experience all over the country, and Agadir’s own marketplace is no exception. Running from 8am to 6pm between Tuesday and Sunday, the souk sits within a walled enclosure and hosts stall holders selling everything from fruit and vegetables to souvenirs and clothes.

Come on a Sunday and you’ll find it spills out into the surrounding streets and hawkers yell out to get your attention. Expect to see mountains of oranges piled high, bunched bananas hanging from the roof and souvenir stores with jewellery, leather bags and Moroccan lamps tumbling down their walls.

Taghazout

This former fishing village, just 25km (15 miles) from Agadir, is now one of Morocco’s surf hubs. Thanks to its strong Atlantic surf, visitors come from all over the world to test its brilliant waves.

As you’d expect, the atmosphere is laidback, and there’s plenty of hip accommodation from guesthouses with carpeted rooftops to chic independent hotels. Beginners will love it here, as there are schools offering lessons for all abilities, and equipment hire for those with plenty of experience on the board.

Souss-Massa National Park

Just an hour south of Agadir, a day trip to Souss-Massa National Park is a must for wildlife and nature enthusiasts. A protected area since 1991, it encompasses wild landscapes of sand dunes, coastal steppes, forest and farmland. There are dramatic cliffs and coastal lagoons, and plenty of bird watching opportunities.

Expect to see herons, terns, oystercatchers and curlews, and look out for elegant oryx, ostrich and gazelles, which were introduced into the park after it was created.

Where to stay in Agadir

For families

The Founty neighbourhood sits at the southern end of Agadir’s beach and is home to a host of international chain hotels, as well as villas and holiday homes – an ideal base for families. Thanks to its largely residential and resort-lined streets, it's a safe, quiet area and offers easy access to the beach.

A boardwalk runs from Founty all the way along the seafront to the Corniche La Côte, where Paix Garden offers shade for ice-cream picnics.

For travellers on a budget

Morocco is generally a cheap holiday destination, but with its seaside location, parts of Agadir are more expensive than others. Avoid the south and central sections of the beach and book yourself into one of the numerous cheap hotels and hostels at the northern end, around the Downtown area.

The further inland from the beach you go, the cheaper accommodation tends to get, so stick to dry land if you’re looking for a cheap Agadir holiday.

For food and drink

Plenty of cafes and restaurants line the streets in the Talborjt neighbourhood, and the area’s small food market (daily, 8am-6pm) is a great destination for those wanting to taste Morocco’s fresh flavours. Expect to see plenty of fresh fruit, vegetables and spices – the key ingredients in this nation’s spectacular cuisine.

Downtown Agadir, north of the beach, is the main tourist zone and is also well known for its diverse selection of restaurants. For high-end dining, head to the marina where international cuisine is served up with ocean views.

For nightlife

Much of the party action tends to happen around the Downtown area, at the northern tip of Agadir’s beach. Here nightclubs and bars pound their music through to the early hours of the morning. All along the beach promenade, daytime cafes turn into beach bars by nightfall, and cocktails are served up with sea views, getting glitzier and more expensive the further south you go along the beach.

The marina area also has some excellent bars and clubs, though they also tend to come with a price tag thanks to the glorious ocean vistas.

For culture

The Talborjt neighbourhood is home to traditional Moroccan architecture, local restaurants, and a handful of attractions. The Mohamed V Mosque is the best example of a traditional Islamic place of worship with its intricately carved facade, while the Memorial d’Agadir Museum has exhibitions on the devastating 1960 earthquake. The adjacent garden is a nice spot to escape from the summer heat.

Stay in Downtown Agadir and you’ll be near the fascinating Museum of Amazigh Culture, where exhibitions featuring Berber jewellery, carpets and more make for a compelling afternoon.

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Good to know

Flight time

3 hrs 50 mins

(from London)

Currency

Dirham (AED)

Language

Berber / Arabic

Tips and advice

Is it safe to go to Agadir?

Agadir is generally safe for visitors, though as with many large urban areas, pickpockets and opportunist thieves do operate occasionally. For the most up-to-date travel advice for Morocco, check the Foreign, Commonwealth & Development Office.

How many days do I need in Agadir?

Spend at least three to four days in Agadir if you want to see all the sights and enjoy day trips. For a beach holiday in Agadir, plan to spend a week here.

Are there any local customs I need to be aware of?

Morocco is a largely Muslim country so dress modestly outside of hotel resorts. Although alcohol is available in hotels and bars in Agadir, be aware that alcohol is not widely consumed in Morocco. Visiting Agadir during Ramadan, the Muslim fasting period, may mean restaurants and bars outside of resorts and tourist areas are closed. Always check when Ramadan falls before travelling.

Is Agadir worth visiting?

Agadir is absolutely worth visiting for a brilliant beach and city break in Morocco. Base yourself in Agadir and enjoy beach time, day trips to the mountains and plenty of local culture.

Getting around Agadir

Public buses are reliable in Agadir, but this relatively small city is very walkable. If you’re travelling further afield, to the Kasbah for example, taxis are a useful and affordable way to get around.