Does Spain reign for the Brits? Which nations just can’t get enough of France? And which country is the world’s favourite holiday destination? We’ve analysed Google data to discover every country’s most searched for holiday destination.
Take a look at the images below to see the top 5 destinations people want to visit.
Pinch and zoom to explore the map and Click to find out the average monthly search volume in each destination.
Most Googled countryItalySpainAustraliaGreeceFranceOther
We used Google’s Keyword Planner (searching all languages) to establish the average monthly search volume in each country for the term ‘Holidays in X’ for over 870 destinations. Each searched for destination was then assigned to a country to provide a total search volume. The most searched for country in each country was then chosen as the top destination. In cases of tied search volumes, the country that was first alphabetically was chosen. All data was pulled during November and December 2018. All data available here.